Ichcha, pronounced [itch-chah], evolves from the Hindi language and means a wish. Ichcha was founded by three sisters: a dreamer, a tree hugger, and a conscious artist. Coming from different career backgrounds, they bring a common aspirational desire to the team of Ichcha, the wish to encourage conscious living. CHCHA's mission is to encourage conscious living by creating products that are made from re-using waste material, using dyes that are natural and made from trees, barks, flowers, etc, working with artisanal crafts, and especially encouraging women from low income families. Due to their handmade nature, the products are made with utmost awareness of it’s creation, life, and after life. We care not only about how it was made but also about how it is fairing with the customer and most importantly what are its options post retirement.
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